[Case study]
PERQ
From first prototype to a product marketers rely on.
The challenge
Multifamily marketers juggle spend across dozens of channels, and no single place tells them what’s actually working. PERQ set out to fix that with a new reporting product built for property management marketers — but “new” meant a blank canvas: no flows, no system, no proof the thing would land.
What we did
We came in at the whiteboard stage. Vision-setting, early prototypes, testing with real marketers — the messy, high-stakes front end of a 0→1 product, where you’re designing the thing and validating that it should exist at the same time.
As the product found its footing, we built the foundation to scale it. A design system to keep every screen consistent, and 10+ features designed end-to-end — many of them full 0→1 flows — including concepts for their AI insights tool that pushes PERQ from “here’s your data” to “here’s your next move.”
We’re their design bench beyond the product, too: brand library, social graphics, decks, conference materials — the work that makes them look sharp in the field — and when they wanted to sharpen the brand itself, we shaped that direction with them.
The results
- 0 → 1 product launch
- 10+ features designed end-to-end, built on a shared design system
- 2.5+ years as an embedded partner across product, brand, and marketing
Two and a half years in — through shipped features, in-person working sessions, and a product that grew from sketch to platform — we’ve become less a vendor than an extension of the PERQ team. The kind of partnership that gets renewed season after season.
